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SYS-STU-05liveBrand identity

Mayaan identity between heritage and modernity

A complete identity for a perfume brand: mark, colour, Arabic and Latin type, and an application system that runs from the bottle to the screen.

The Maya identity: the mark and the hand-drawn Arabic name on the bottle
MayaSYS-STU-05
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Client
A perfume brand
Sector
Perfume and luxury goods
Year
2024
Role
Full identity and usage guide
Deliverables
Mark · colour · type · guide
Status
Delivered
FigmaArabic typographyBrand guidePrint applications

Resultsالنتائج

What changed

The result first, then how we got there. Numbers you can trace to a source — not adjectives.

1 cm
smallest size at which the mark still reads
2
type systems, Arabic and Latin, on one rhythm
CMYK · RGB
a palette tuned for paper and screen
Guide
executable, for designer and print shop

The challengeالتحدّي

The problem we came to solve

An identity that looks beautiful in a slide and then collapses on a three-centimetre bottle is not an identity. And an Arabic name set in an off-the-shelf typeface loses the joins between its letters at small sizes.

  • A mark that works at one centimetre on the bottle and full-screen at the same time
  • An Arabic name that keeps its letter joins at every size
  • A colour palette that holds the same on paper and on screen
  • A usage guide a designer and a print shop both understand

Approachالمقاربة

What we decided — and why

01

A mark tested before it is approved

The mark was tested on the bottle, the card and the screen at real sizes before approval — not on a slide. Anything that did not hold at one centimetre was redrawn.

A mark tested before it is approved
02

Hand-drawn Arabic type

The Arabic name was drawn by hand to keep its letter joins at small sizes, with a Latin cut that shares its rhythm without imitating it.

03

A guide that can be executed

Clear rules for spacing, backgrounds and forbidden uses, with files ready for print and for screen — not a slide deck forgotten in a month.

Solutionالحل

What was actually delivered

A complete identity: mark, colour palette, Arabic and Latin typography, and an application system running from the bottle to the screen, with an executable usage guide.

01 The mark The root of the identity 02 Colour and type Arabic and Latin 03 The application system From packaging to screen 04 An executable guide Not merely a description
1. The mark: The root of the identity 2. Colour and type: Arabic and Latin 3. The application system: From packaging to screen 4. An executable guide: Not merely a description
The Maya identity
Mark and name — tested on bottle, card and screen before approval

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